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JESSICA LeCLERC

Combining the continuing evolution of technology with the innovative spirit of a young artist, Jessica LeClerc brings a genuine touch to her story-telling illustration. After honing her skills as a traditional artist and draftsman at the New Hampshire Institute of Art, she concentrated on developing strong digital skills to maximize her versatility to reach her artistic goals. In the summer of 2012, Jessica boldly relocated across the country to San Francisco to be able to immerse herself in a completely different and engaging art community. 

Jessica brings interesting concepts to life with her meticulously rendered and dynamic illustrations, often times with a clever, humorous twist. Her compelling visualizations have the ability to emotionally connect with the viewer, defining social, political, or cultural ideas. Her evocative imagery is optimal for advertising and editorials projects, as well as in the arena of licensing. 


Work Experience

For Goodness Sake LLC                                                                                                           2014 – Present
Visual Designer/Matte Painter
Work closely with Product Owners, Senior Designer, Art Director and Development team during prelaunch, testing and soft launch.
         ■ Involved with building company website including prototypes, landing and marketing pages
         ■ Provide production level UI design tweaks needed for development
         ■ Deliver optimized files according to developer specifications and requirements
         ■ Resize/convert designs to create responsive versions for website, mobile adaptions & banner ads 
         ■ Design beautiful and simple illustrations and icons
         ■ Creating logos, banners and CTA buttons for the website
         ■ Paint pixel-perfect, photo realistic reference to provide compositors reference for animation

Colorhythm                                                                                                                                   2013 – 2014
Freelance Photo Retoucher
Part of a team of creatives that create photos, scans, and color measurements; refine and perfect them; make additional versions of product images to show different colors and other options available; provide programming help to use these photos on clients web site; provide tools to share images, videos and other files.
         ■ Enhanced digital images for Colorhythm’s clients including Dockers, Levis and Restoration Hardware
         ■ Color corrected and retouched a high volume of images with a deadline
         ■ Filed digital documents into appropriate archives
         ■ Used custom company software to mark up images for retouching

 


Freelance Clientele

Baskit - San Francisco, CA
         ■ Developed new logo for company

Bitcon Conference - San Francisco, CA
         ■ Created logo for Bitcoin conference with over 500 investors

California Lawyers for the Arts - Santa Monica, CA
         ■ Created final promotional flyer for 'Fast Forward' business seminar
         ■ Finished design featured on business website and printed on postcards for mass production
         ■ Advertisement design featured on business website, Metro Active, The Guardian and the Examiner

Estee Fletter Yoga - San Francisco, CA
         ■ Delivered optimized website assets according to developer specifications and requirements
         ■ Created promotional marketing materials, posters and social media graphics over the period of a 18 months

Intheflow LLC - San Francisco, CA
         ■ Illustration 'Third Eye Center' created for a Yoga Retreat hosted by Intheflow LLC.
         ■ Design reproduced for advertising.

Farm Box - San Francisco, CA
         ■ Created digital illustration for website

Jerry LoFaro Studios - Henniker, NH
         ■ Rendered illustrations for top consumer brands, includes Friskies, Cottonelle and the California State Fair.
         ■ Conducted research and shot reference photography

Knowledge Equals Power - San Francisco, CA
         ■ Created digital illustration used as background for website
         ■ Sketched concepts for logo and text designs
         ■ Created final watermark and logo for company

Rebecca Mayne Yoga - Fairfax, CA
         ■ Developed new logo for company

Renaissance - San Francisco, CA
         ■ Created icon illustration for Renaissance iSO App Creators Conference

San Francisco Zoo - San Francisco, CA
         ■ Created marketing material for South American Tropical Rainforest & Aviary project, including personalized letters for primary donors, redesigning multiple zoo map, brochure, folder and other marketing material

School Nurses Organization of Arizona - Phoenix, AZ
         ■ Developed new logo for company

STEM Institute - San Francisco, CA
         ■ Created personalized letter for donation requests

The Future Food LLC - San Francisco, CA
         ■ Created 'Sassy Unicorn' for The Future Food LLC Logo
         ■ Design reproduced for advertising, company promotion and on jar labels
         ■ Worked closely with Founder and Co Founder on label designs, layouts, concepts and general promotional material

The Mountain - Keene, NH
         ■ Client purchased design rights to illustration 'Aurora Wolf Pack'
         ■ Illustration subsequently marketed on company website and printed on t-shirts

World Wide Women - San Francisco, CA
         ■ Provided creative consultation with the founder for companies logo design
         ■ Created sketches and digital mockups of design

Yoga Flow SF - San Francisco, CA
         ■ Created promotional marketing materials, posters and social media graphics over the period of a 18 months
         ■ Developed new logo for company

Yoga Tree - San Francisco, CA
         ■ Created promotional marketing materials, posters and social media graphics over the period of a 18 months
         ■ Redesigned donation material including gift certificates, table tents and personalized letters


Publications

Infected by Art Volume 3- 'Dream Big' printed in Infected by Art's 2015 art compilation book

Creative Quarterly 100 Best Annual - 'Dandy Lion' printed in 2015 book that features the 100 best submissions to Creative Quarterly in 2014

Society of Illustration West 52 - 'Third Eye Center' accepted into competition

Directory of Illustration - 2015 Directory of Illustration: Visit her online portfolio by clicking here

Directory of Illustration - 2014 Directory of Illustration: Visit her online portfolio by clicking here

Art in Hand - 'Happy Moose' printed within deck of cards for Art in Hand 2014

3x3 Illustration Directory - 'Technology The Death of Communication' reproduced and printed in 2013 3x3 Illustration Directory

Creative Quarterly No. 36 -Professional Illustration Winner; 'Dandy Lion'  published in magazine and displayed on website 2014.

Creative Quarterly No. 35 -Professional Illustration Runner Up; 'Yoga Frog'  displayed on website 2014.

Creative Quarterly No. 28 - Student Competition Runner Up; 'Clementines'  displayed on website 2012.

Creative Quarterly No. 27 -  Student Competition Winner; 'Technology, the Death of Communication,' 'Skeletoll,' and 'Antiaging' published in magazine and displayed on website 2012.


Education

New Hampshire Institute of Art
Manchester, NH 03104
Bachelor of Fine Arts in Illustration

Honors and Awards:

  • Magna Cum Laude Honors 
  • NHIA Scholastic Art Award Scholarship
  • NHIA Fuller Merit Scholarship
  • NHIA High School Drawing Expedition
  • Presidential Scholarship
  • NHIA 2008 Pre College Summer Workshop
  • New England Regional Council of Carpenters (NERCC) 2010 Scholarship Winner 
  • NERCC Scholarship 2012